How important is logo design?

How important is logo design?

Your logo design tells a lot about what your business does and what you stand for. It is the first thing your customers see and the last thing they may remember.We all tend to remember logos, but often forget business names. Why is that?  It’s because our human brains are much better at processing visuals than processing plain text. Let’s look at three reasons why a good logo design is important for your business.

Your logo is the most important component of your brand. It guides the direction you take with your brand and influences your design, marketing and sales material. This poses a sticky situation if you just picked a random logo without giving it much thought. You can’t build a brand with a poor logo and you can’t grow your business with a poor brand.

Consider your logo as part of your bigger brand strategy

When you are growing your business, creating a strong brand is essential to attracting a specific type of customer and helping those customers differentiate you from your competitors.
For example, take a look at the rebranding we just completed for Town Press Media, our digital marketing agency in Austin, Texas.

The logo symbolizes growth, efficiency and is colorful. This represents what Town Press Media is all about and is the purpose of online marketing.  By communicating this with a quality logo design, we’re able to show customers what Town Press Media stands for and makes the company look different from competitors. The logo is also the centerpiece that guides our other marketing material and encourages consistency.  And don't forget one of the most important little tweaks, the favicon!  You will notice it at the top left corner. That's the icon that shows on bookmarks and next to your link.

If your brand represents boring, you might just be in need of rebranding and Town Press Media can definitely help!  Contact us today for a free quote.