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HartBeat of Main Street Grant Program

The HartBeat of Main Street Grant Program

Main Street America is thrilled to announce the launch of the HartBeat of Main Street Grant Program. Grants of $5,000 to $15,000 will be awarded to support brick-and-mortar small businesses in commercial districts as they enter the next phases of reopening across the country. Applications are now open.

 

As the economy continues to deal with the effects of COVID-19, we are committed to supporting small businesses as they work to reopen safely.  In partnership with The Hartford, we have created a grant program to support brick-and-mortar businesses in commercial districts as they enter the next phases of reopening across the country.

The HartBeat of Main Street Grant Program will fund solutions that help small business owners respond and adapt to the COVID-19 pandemic, and also help to revitalize and strengthen older and historic downtown commercial districts.

Grants of $5,000 to $15,000 will be awarded on a competitive and first-come, first-served basis. A minimum of 50 percent of grants will benefit diverse-owned businesses, as defined by the Small Business Administration as minority, woman, veteran, disabled, and/or LGBTQ-owned. 

Grant applicants are not required to be customers of The Hartford. Applications will be weighed and grants awarded without consideration of applicant’s being or not being a present, past, or prospective customer of The Hartford.

They will continue to be accepted until 11:59pm PT Sunday, August 23 or until 500 applications have been submitted, whichever is sooner. We will hold subsequent grant rounds to accept additional applications later this summer.

In partnership with The Hartford, the grant program will fund solutions that help small business owners respond and adapt to the COVID-19 pandemic, and also help to revitalize and strengthen older and historic downtown commercial districts. A minimum of 50 percent of grants will benefit diverse-owned businesses, as defined by the Small Business Administration as minority, woman, veteran, disabled, and/or LGBTQ-owned.

Learn more about small business eligibility requirements and eligible grant expenses on our website.