Client: Poznecki-Camarillo, Inc.
Project Scope: Full website redesign to showcase expertise in environmental and civil engineering and improve client engagement
Timeline: 5 months
Roles and Responsibilities: Web Developer, UX/UI Designer, Content Strategist, SEO Specialist

Background

Poznecki-Camarillo, Inc. is a multidisciplinary engineering and environmental consulting firm, providing innovative solutions across infrastructure, environmental management, and urban development. The company sought a website that would better communicate its wide-ranging expertise and professional approach to attract public sector and commercial clients.

Challenges

1. Outdated, Non-Responsive Website: The previous site was outdated, with a non-responsive design that limited accessibility across devices.
2. Disorganized Service Pages: Service offerings and project examples were scattered across pages, making it challenging for clients to understand the firm’s range of capabilities.
3. Limited Conversion Opportunities: Without clear contact points and calls-to-action, the site lacked the structure to guide users into client inquiries and lead capture.

Objectives

1. Design a modern, mobile-friendly website that reflects Poznecki-Camarillo’s industry leadership.
2. Organize and optimize service and project pages to highlight expertise and increase client understanding.
3. Improve user engagement and lead generation by creating a conversion-friendly site with intuitive navigation.

Process

1. Design and Development

• Conducted user research to understand the needs of Poznecki-Camarillo’s public sector and commercial clients, resulting in a clean, professional design that resonates with decision-makers.
• Developed wireframes and mockups with an emphasis on responsive design, ensuring an accessible and consistent experience across all devices.
• Built custom features such as interactive service categories and a project portfolio section, allowing users to filter projects by industry and service type.

2. Service Pages and Content Organization

• Restructured service and industry pages into clearly defined categories, using intuitive menus to help clients quickly find relevant information.
• Created dedicated project pages with detailed case studies and visual data, demonstrating the firm’s problem-solving capabilities and past successes.
• Optimized content with industry-specific keywords and best practices for search engine optimization to improve discoverability.

3. Lead Generation and Conversion Optimization

• Designed a streamlined user journey with prominent calls-to-action and contact forms on each service page, improving the client inquiry process.
• Developed specialized landing pages for high-interest services, utilizing A/B testing to refine the messaging and calls-to-action.
• Integrated a client testimonial section and certification badges, reinforcing trust and credibility.

Outcome

1. Enhanced Brand Presence and User Experience

• The new website positioned Poznecki-Camarillo as an industry leader, offering a polished, professional aesthetic that appealed to government and commercial clients.
• Improved usability led to a 30% increase in page views and a 20% reduction in bounce rate, with users spending more time exploring services.

2. Increased Content Accessibility and SEO Performance

• Restructuring content and optimizing for search engines led to a 55% boost in organic traffic within the first quarter post-launch.
• New project case studies and service pages generated a 40% increase in returning visitors, establishing the site as a valuable resource for industry insights.

3. Higher Engagement and Lead Generation

• Conversion-friendly design changes contributed to a 50% increase in form submissions, with specialized landing pages driving a 35% increase in inquiries for key services.
• With improved navigation and CTAs, users found it easier to reach out, resulting in a 25% increase in consultation requests.

Conclusion

The Poznecki-Camarillo website redesign successfully positioned the firm as a modern, client-focused engineering and environmental consulting leader. By improving content structure, enhancing user engagement, and optimizing conversion paths, Poznecki-Camarillo can now effectively attract and retain clients in the highly competitive engineering sector.