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Why are chatbots a great tool for strategically using marketing automation and ai?

Chatbots are an exceptional asset for effectively harnessing the power of marketing automation and AI. Enhanced Customer Journey: Chatbots serve as valuable touchpoints along the customer journey, offering immediate assistance and guidance. However, they work most effectively when integrated with other digital marketing channels. For example, combining chatbots with email marketing campaigns can provide a

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February 10, 2024 No Comments
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General

What is affiliate marketing?

Affiliate marketing is a popular way to make money online. It involves promoting other people’s products and earning a commission on each sale. If you are interested in getting into affiliate marketing, here are some steps to help you get started:   Choose a niche: Before you start promoting products, you need to choose a

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February 3, 2024 No Comments
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Advanced SEO Techniques

How to Prepare for Upcoming Google and Yahoo! email Changes

The upcoming changes to Google and Yahoo! email authentication requirements, taking effect February 2024, aim to improve email security and reduce spam. Here’s how you can prepare: If you send bulk emails (over 5,000 per day): Authenticate your email with DKIM and DMARC: This verifies your identity as the sender, preventing spoofing and phishing attempts.

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February 1, 2024 No Comments
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Digital-Marketing

12 Important SEO Tips for Your Website

Photo credit: Jeremy Noble (Creative Commons) This is part of a series called the Beginner’s Guide to Search Engine Optimization. Today, we’re talking about optimizing your whole site, not just a single page, for search engines. After choosing the right SEO keywords but before writing a ton of content, you have some choices to make.…

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January 10, 2024 No Comments
WordPress caught an error woman frustrated
Digital-Marketing

How Do I Approve Agency Access To My Facebook Page?

Step 1: Navigate to your Fan Page on Facebook via a desktop. Then click “Settings” from the top-right menu. ·  Step 2: View the Page Roles Page. Click on “Page Roles” from the left side menu. … ·  Step 3: Scroll down the page a bit and you will see “Pending Agency Request“. ·  Step 4: Select “Give Town Press Marketing access to my page” ·  Step 5: Approve Agency Access.

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January 10, 2024 No Comments
social media management by Town Press Marketing
Digital-Marketing

Common Social Media Marketing Mistakes

Chances are, the person reading this right now has Facebook, Twitter, or Instagram. Social media surrounds our world, but some businesses still think of social media as an afterthought. Any digital marketing company will tell you your business can thrive with the right social media marketing strategies. About 20 percent of customers use social media

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January 10, 2024 No Comments
WordPress caught an error woman frustrated
Business advice

5 Simple Steps to Choose WordPress Hosting

Your decision to choose WordPress hosting can have a major effect. It is one of the keys to run dynamic sites on the web. There are several hosting providers and majority of them meet the minimum requirements set by WordPress, yet a minority of them will furnish you with the level of service you are

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January 10, 2024 No Comments
WordPress Website Maintenance by Town Press Marketing
General

Does Your Business Need a Website Maintenance Plan?

So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial work is finished – marketing your business is not

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January 10, 2024 No Comments
WordPress caught an error woman frustrated
General

3 Easy Ways to fix WordPress caught an error

WordPress caught an error with one of your plugins WordPress 5.2 “Jaco” named after bassist Jaco Pastorius, is now available for download. Normally, I’d start listing new features but I’m going to do something a little different this time. Instead of seeing the dreaded “white screen of death,” WordPress 5.2 includes fatal PHP error protection. When a

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January 10, 2024 No Comments
See the future with Google Trends and Town Press Marketing
General

How Use Google Trends 8 Ways

Google Trends is an indicator for how many people are looking for a specific term over a period of time. It gives you an overview about the topics the world is searching for. The trends can be further sorted depending upon their geographic location, categories, time span etc and it also allows you to compare

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January 10, 2024 No Comments
Real estate website design by Town Press Marketing
General

Add Custom Fields To AgentPress Listings

Add Custom Fields To AgentPress Listings details to the AgentPress Property Listings Plugin isn’t the easiest tasks – as custom coding within the child theme functions.php file needs to be created. Creating custom Taxonomies within the plugin actually doesn’t affect the listings any, instead, this is used for the searchability of the listings. So how

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January 10, 2024 No Comments
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