Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a brand using social media might feel like a massive undertaking with all of the platforms available to you. But it’s easier than ever to use social media to connect with people and grow your brand…
Social media. It slowly crept into our lives, little by little. Until it was the focal point of our lives. Today, 7 in 10 Americans use social media, compared with only 5% in 2005. Businesses took notice, and social media has since revolutionized the way we do marketing. The benefits are endless with a well-executed…
Raise your hand if this sounds familiar … You meet someone and they say all the right things. They’re full of compliments and accolades. Except, something bugs you about them. Their words don’t quite match their actions. They can be forgetful, and even mean. Eventually, the glow wears off, and you see them for who…
The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook.
Last updated: July 17, 2019 This blog post has been updated for 2019. Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as varied and diverse as the types of people to whom you can…
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