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2 Town Press Media

Apple’s Changes May Significantly Limit Your Marketing Efforts

How Apple’s Changes May Significantly Limit Your Marketing Efforts

 

In June, Apple announced product and policy changes that will impact data sharing across iOS. The proposed changes will significantly impact the way you can run ads, measure performance and engage your customers, while also harming the growth of businesses and the free internet.

We believe that free, ad-supported businesses have been essential to the growth and vitality of the internet, and that personalized ads and user privacy can coexist. We support proactive privacy measures and data transparency, but we don’t agree with Apple’s policy changes.

As we continue to work on your behalf, we encourage you to share this information within your organization and develop a plan to address this disruption to your current marketing efforts.