Why do I need a social media strategy?
You need a social media strategy – donโt let anyone tell you any different. And weโre not talking about posting a cute cat video once a week on Facebook with the hope that your customers think youโre as adorable as said cat. You need to figure out where your target audience (you do know who that is, right?) is hanging out on the internet – is it Twitter, Facebook, Tinder, Google+, Pinterest, Instagram, or some other online nook youโre not yet aware of?
We also need to make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? And where do they want to find the solution? Finally, weโll uncover which social media channels are the best match for your websiteโs conversion process. The real goal is to get consistent traffic of buyers headed to your site so we want to make certain that weโre catching your target at a time when theyโre likely to buy and make it easy for them to do so, wherever they are.
Without getting too deep here, the internet, like the universe, is constantly expanding. There are new tools, new sites, new platforms, new rules, and new galaxies being discovered all the time. This is why you need a social media strategy.
But before you get overwhelmed thinking your site is going to get sucked into the black hole of online oblivion, we can help. By developing a social media strategy that is active instead of reactive, strategic instead of tactical, weโll put down some objectives and metrics that will make your website perform as if the Force is with you.
Step 1: Everybodyโs a Somebody When it Comes to Social Media.
Social media and its effects impact all areas of your company – sales/marketing, production, customer service, legal, etc. Thatโs why no one person should be crowned king of social media in your company. To be really effective you need to be more representative – create a team from the various departments of your company to maximize their experience and perspective on your social media strategy. This will also make sure everyone knows whatโs going on when it comes to your online activity.
Step 2: Thereโs a Time to Shut Up and Listen
And that time is now. Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying – not just about your brand but about your competitors, and other things they value or are turned off by. And speaking of competitors, itโs also important to listen to what messages theyโre pumping out and where theyโre turning up.
Step 3: Stay Focused
You canโt be all things to all people nor can you accomplish all your goals in one campaign. Youโll be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. Do that, do it well. Then move on to slay the next dragon.
Step 4: Are We There Yet?
To figure out how successful weโve been with our social media strategy, we need to define what success really means to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure the return on investment?
Step 5: Know Thy Customer
We need to know who your target audience is if weโre going to find them online. Itโs crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message theyโre going to hear loud and clear in a place where they want to hear it.
Step 6: People first
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. Itโs important to start thinking about how you can express the human elements of your brand even if youโre in the B2B market because believe it or not, theyโre people too.
Step 7: Create a Channel Plan
Once we understand your audience and your message, we need to create a tactical plan for how, where and when weโre going to reach out to on social media, whether itโs Facebook, Twitter, etc.
Why us?
Weโre social people. Beyond getting invited to lots of parties, we understand how you can translate what may seem like the frivolous online interaction of your customers into engaging with them in a way that makes your brand more meaningful. We know who is where, what theyโre doing, and the best ways you can interact with them. Itโs like knowing the dress code for every occasion, the right wine to bring to dinner, and whether a rom-com or a thriller is the best choice for movie night. You donโt want to crash their party, you want to be on the top of their VIP list.
Let’s discuss your social media strategy
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