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Brand development

Why are chatbots a great tool for strategically using marketing automation and ai?

Chatbots are an exceptional asset for effectively harnessing the power of marketing automation and AI. Enhanced Customer Journey: Chatbots serve as valuable touchpoints along the customer journey, offering immediate assistance and guidance. However, they work most effectively when integrated with other digital marketing channels. For example, combining chatbots with email marketing campaigns can provide a

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Website Maintenance by Town Press Marketing
Digital-Marketing

Importance Of Website Maintenance

Do you have a business website? Is it living up to expectations? Is it giving you the expected results? When was the last time you updated it? Never – seriously? Well! Website maintenance is the web industry’s hot potato, but it is very important. The reason you are not getting expected traffic from your website

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ou need a social media strategy from Town Press Marketing
Online marketing

Why do I need a social media strategy

Why do I need a social media strategy? You need a social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your customers think you’re as adorable as said cat. You need to figure out

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Beginner's Guide to Blogging – How to Research Keyword Ideas

What is a keyword? To make money from blogging, you need to understand this concept as it lays the foundation to your success in making money online. Simply put, anything people type into a search engine when they are searching for information on the internet is a "keyword". A search query could have made up

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Ecommerce Marketing Plan
Brand development

Growth Strategies in Local Business Marketing

Local businesses depend heavily on customer satisfaction, regular clientele, and good reputation. Therefore it is vital to make a favorable impression when meeting the public. It is vital that owners and managers stay above reproach, while maintaining a high profile in the community. Community Involvement and Local Public Perceptions It is important to be involved

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Advanced SEO Techniques

Local SEO – Optimizing for Search by Voice

We have been seeing forecasts of mobile devices overtaking desktop computers a few years ago and we are not surprised that the predictions have fulfilled spectacularly. The contributions of Dag Kittlaus of the Apple Siri project and those brilliant engineers at Google have made searching by voice the natural thing to do. We are under

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7 Effective Social Media Marketing Tips for Local Small Business Owners
Brand development

Your Blog Alone Doesn’t Cut It Anymore: The Keys to Content Marketing

I recently fell upon this article, “How Much Data is Created on the Internet Each Day,” and I was blown away by the following information. According to IBM, 90 percent of the data that is on the Internet today was created since 2016. When you think about it and the fact that Google’s mission is

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PPC Keyword Research Made Easy

Proper PPC keyword research is very important if you want to find terms with low competition and save your advertising dollars or if you want to get good returns on your investment. It is also important to save time and minimize your efforts while doing PPC keyword research. This is where we come into picture.

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7 Effective Social Media Marketing Tips for Local Small Business Owners
Online marketing

Important Steps to Do Effective Social Media Marketing for Your Brand

Social media marketing is perhaps one of the hottest topics over the Internet, every company whether big or small is doing social media for their business. The returns that they are wonderful but it takes a lot of efforts to reach that stage, after all “Rome was not built in a day”. Social media marketing

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Pay-Per-Click Advertising, What Is It?

So you hear this term all the time when reading about internet marketing and that is pay-per-click. So what is pay-per-advertising and why do I hear so much about it. Let me tell you exactly what it is and what it can do for you if you are an internet marketer like myself. You ever

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